It’s common practice for customers to search for services, visiting a number of different sites and return later to their preferred choice. Or for them to look at a site and remain interested but leave without completing a purchase at that moment.
A retargeting campaign takes advantage of this and ensures you reach that audience. Retargeting works by tracking those customers and then prompting them with advertising or marketing related to your services. Essentially, it’s an unobtrusive reminder or prompt, one that can be an effective way of improving your conversion rates and sales numbers.