WHAT IS SEARCH ENGINE OPTIMISATION – SEO?
SEO can seem complicated, but the core of it is fairly easy to understand. Search Engine Optimisation is the process used to engineer your content and web design, with the aim of achieving a higher ranking on (SERPS) search engine results pages when it comes to relevant keywords.
This is vitally important for any business. The vast majority of customers find companies and services through search engines, and of those that do over 75% don’t scroll past the first page of search engines. The effect of SEO is cumulative, you need a package that takes a comprehensive and detail-oriented approach if you want to achieve the best results.
We offer exactly that, and we’ll make sure you understand the process in clear and simple terms—with effective results that improve your business.
The Benefits of Effective SEO
- Increases lead generation & sales
- Targets quality traffic to bring to your website
- Improves the user experience on your website
- Build brand trust and credibility on Google
- Better ROI in comparison to paid adverts
- Leapfrog and rank higher than your competitors
WHAT DOES SEO INVOLVE?
Essentially, SEO is broken down using two main techniques. On-site SEO (on-page SEO) & off-site SEO (off-page SEO).
ON-PAGE SEO
Google’s search results are optimized to achieve the best results for particular keywords or searches. So that, if for example, you searched Web Design in Bromley, you would see relevant links with content that matches your expectations.
By fully optimising your website for the keywords and phrases your customers are searching for you will greatly improve your chances of being ranked highly— and ultimately being found on Google.
OFF-PAGE SEO
Off-page SEO is activity that occurs ‘outside’ of your website that boosts its trust and authority metrics.
These factors directly influence your search page rankings—meaning that can directly influence your sales, lead generation, and website traffic. There are a number of different strategies that can be used to improve your off-page SEO—including link building, social media, and influencer marketing.
Seems simple enough doesn’t it? But not quite, there’s a lot that goes into effective SEO.
To successfully plan and execute an effective SEO strategy, you need time, skill, and marketing knowledge. For small businesses this can make SEO efficiency difficult to achieve— Step Internet can change all that. We have developed a range of affordable SEO services specifically designed with small businesses in mind.
OUR SEO SERVICES INCLUDE
SEO Audit
We’ll conduct a thorough audit of your website to see all the areas that require improvements
Keyword Research & Analysis
We’ll identify keywords that are performing in your sector including those of your competitors
Keyword Placement
Once we’ve identified your keyword strategy, we’ll strategially place single phrase and long tail keywords into your copy
Meta Data Optimisation
Each page will be correctly optimised inline with your target keywords including meta tags, titles, heading, images and links
Performance Optimisation
We’ll ensure your website loads and responds quickly on all devices including desktops, mobiles and tablets
Search Engine Submission
Creation & submission of XML sitemap to allow bots to crawl and index your website
Guest Blog Outreach
We’ll write blog content and place on external high authority domains earning traffic and valuable links
Link Building
Link genration campaign including natural, manual and citation links