How to Get a Customer to Edit Their Negative Review

“When you forgive, you in no way change the past — but you sure do change the future.” — Bernard Meltzer – How to get customers to change their negative reviews.

Your Business and Your Brand lives in a challenging world, in where it’s customers words make up the vast majority of your reputation.

Negative reviews can really have an impact, punishing your brand by listing dissatisfactory experiences through public shaming, eroded local rankings, and potential revenue loss. Some business owners become so worried about negative reviews, they ask the review website if there is any way to opt-out and even querying whether they should simply remove their business listings altogether rather than face the discordant music.

But not all is lost! Local business customers may be more forgiving than you think. In fact, your customers may think differently than you might think.

We’ve come across this amazing article from Moz, who have just completed a study of customers behaviour as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers.

Read the full article below to see some real-world examples, data, a poll, and takeaways that could transform your outlook.


At Step Internet, we pride ourselves on the depth of our marketing expertise and our ability to offer our clients the full package.

This enables us to find the best, and most effective solution, for the marketing needs of any small business in London and throughout the South East. As a part of these, we have a range of additional digital marketing services that our clients can choose from.

We can assist you in every step of the way to make sure you get the best reviews for your business as possible.