Everyone wants more website visitors, but that depends mainly on how highly your site ranks via the main search engines. However, relying solely on SERP’s (search engine results pages) can leave you vulnerable. That is because search engines are unpredictable, and ranking criteria can change frequently, sometimes on a daily basis.

So, to set you on the correct path and get you on the way to driving more traffic to your website, here are a few ways you can increase traffic and improve your overall rankings.

10 Ways to Drive More Traffic to Your Website>>

  1. Provide Quality Content For Readers

Firstly, you must get to know your audience and write for them. What are their pain points, how can you help them, what interests them? Answer these points and write on these subjects and readers will keep coming back and will be more likely to engage directly.

  1. Attract New Customers By Sharing Your Content On Social Media

You can create the most effective content in the world, but if you want people to read and engage you have to get it right in front of them, and social media platforms are terrific for that! We are all using them, so find out which platforms your audience are using the most and post your content there.

  1. Use Influencer Marketing

There is now an influencer for every business out there. By finding a suitable influencer, you can rest assured your content, products, services, brand or whatever you want is shared with a large, loyal and engaged following.

  1. Write Guest Posts 

Writing posts for other reputable websites that are relevant to your niche can help increase your website traffic. You’ll also earn a backlink which can improve your search engine rankings. 

5 . Use Blogger outreach

Blogger outreach is another effective method that can help drive more traffic to your website. It’s all about finding individuals who are most relevant to your niche to ask for a post that includes a link to your website. 

  1. Try PPC

Pay-per-click or PPC is one of the most effective ways to increase traffic to your site. Pay per click allows you to reach your intended audience simply by using search terms relevant to your business. Carried out properly, PPC ads can generate valuable sales leads and increase revenue.

  1. Use Email Marketing 

Not only is this technique affordable, but most people, if not all, always engage with emails. Even though email marketing is more about reaching out in a personalised way to build and maintain relationships with prospects and current customers, it is still effective for driving quality traffic to your website. 

  1. Make Sure Your Website Is Responsive 

If you want people to engage with your website, you need a responsive design that allows your site to adapt to any screen size that it appears on. By investing in a responsive website, you can make sure people can interact and return to your site on any device. The truth is if your website is poorly designed, then no amount of online marketing can increase your traffic.

  1. Take Care of Technical SEO

We all know high ranking means more traffic, so if you want to rank well, you need a search engine friendly website. By looking after your technical problems, you can certainly be sure your website is squeaky clean and ready for search engines to assess.

  1. Take Care of On-Page Search Engine Optimization

While you require to write as naturally as possible to keep your visitors involved, you also need to make sure you are sending out the right signals to search engines. Without the necessary signals, no internet search engine will recognise your web content.

If you want to optimize your website for SEO traffic, then you need to be prepared to create a website experience that works for voice search and we can help you do exactly that – Contact us on 020 3940 5000 or webteam@stepinternet.co.uk